MEALS OF DISTRIBUtion

'Meals of Distribution' is a multimedia campaign project (comprising three interactive websites, three posters, and three motion videos) which addresses global hunger and waste by fostering a culture of food respect. Inspired by Massimo Bottura’s call to "treat food with respect", the initiative visualizes the transformative power of mindful consumption and surplus redistribution.

To visualize these concepts, the project employs the metaphors of a hot pot, turntable, and sushi conveyor belt to symbolize the collective effort needed to reach Zero Hunger. Each visual features six circles representing the equitable sharing of food across the six continents. By blending digital interactivity with motion and print, the project advocates for a sustainable future where we pledge to share more and waste less. Ultimately, the project serves as a call to action: to ensure a future where resources are shared so no one goes hungry.